Bilibili represents the iconic brand of online entertainment with a mission to enrich the everyday life of the young generations in China. With our website first launched in June 2009 and officially named ‘‘bilibili’’ in January 2010, we have evolved from a content community inspired by anime, comics and games (ACG) into a full-spectrum online entertainment world covering a wide array of genres and media formats, including videos, live broadcasting and mobile games. We provide an immersive entertainment experience and high-quality content that caters to the evolving and diversified interests of our users and our communities, and have built our platform based on the strong emotional connections of our users to our content and communities. We pioneered the ‘‘bullet chatting’’ feature, a live commenting function that has transformed the viewing experience by displaying thoughts and feelings of other audience viewing the same video. We have now become the welcoming home of diverse cultures and interests and destination for discovering cultural trends and phenomena for young generations in China.

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