NIU currently designs, manufactures and sells high-performance electric bicycles, mopeds and motorcycles. NIU has a product portfolio consisting of seven series, four e-moped series, including NQi, MQi and UQi with smart functions and Gova, two urban commuter electric motorcycle series RQi and TQi, and a performance bicycle series, NIU Aero. Different series of products address the needs of different segments of modern urban residents and resolve the demands of different scenarios of urban travel, while being united through a common design language that emphasizes style, freedom and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services

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