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EA Videos

Boston Beer Co Inc

In 1984, Jim Koch discovered his great-great grandfather's recipe for Louis Koch Lager in his father's attic. Looking to follow his family’s passion for brewing, Jim brewed the recipe in his kitchen with the hopes of challenging the status quo in the American beer industry. He started by introducing American drinkers to craft-brewed beers that were full-flavored, balanced, and complex, and brewed with quality ingredients.