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Etoro - Why do 76% Lose Money? (February 2019 Statistic)

The new warning on Etoro's homepage says that 76% of all retail investors who currently trade with Etoro, lose money. That's a really serious statistic, which I think is required to be there because of European regulations.

So why is this happening? Is it a problem with Etoro, or with trading in general? I'm not a professional, and I've only been on Etoro since 2016, but I talk about some of the things I've noticed so far which I think have definitely led to losses at least in my own case...

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