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How Warby Parker Disrupted Then Adopted Brick-And-Mortar Retail | The Economics Of | WSJ

The eyeglass maker plans to go public though a direct listing.

Warby Parker was one of the original direct-to-consumer brands, but now, the eyeglass-maker's sales are split about evenly between its more than 140 brick-and-mortar locations and its online store. WSJ's Charity Scott explains why this split is Warby Parker's secret sauce. Photo: Adam Falk/The Wall Street Journal

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