Leading Off-Road Maker Polaris's Risky Bet On Electric
Polaris Inc. is a dominant player in the off-road vehicle market, selling top-of-the-line ATV's, snowmobiles, and utility vehicles, among others. Unlike many other companies, Polaris saw its revenue increase in 2020 thanks to an unexpected boom in powersports and increased interest in outdoor activities. While it rides this high, however, some doubt how long it can last.